EXECUTIVE SUMMARY
NECESSITY IS THE MOTHER OF ALL INNOVATIONS
Innovations are based on creativity, bold and open-minded thinking, collaboration of many experts at all levels with unyielding and committed activities. The Finnish definition of creativity fits this best, ”Luovuus”. Creativity contains three parts, ”give up”, ”luovu” from the old and often taken for granted, ”create” ”new”, ”luo” ”uus”, which is in many ways better than the old one. The definition well describes the first steps of the Ovunat concept i.e. the ultimate simple device for millions of people, which will replace the millennia-old method of boiling eggs that is still used today. The device does it without water, in a shorter time and requires little energy. The challenge is to get people to give up the old one!
CHALLENGE IS TO REPLACE THE OLD METHOD
Hundreds of millions of people around the world eat eggs. Some table eggs are boiled in the traditional way using a lot of energy, wasting time and also taking a lot of water. The method used is familiar, it is considered self-evident, many people think there is no alternative. One of the fundamental factors of creativity is questioning. ”Can this be done differently?” ”Is the old method really better than a bag of new ones?” "Is it not finally time to give up on this method”, "luovu"? ”Is it possible to create a new method?”, "luo" "uus"? YES! Thus, a new method was born, a device for boiling eggs without water, after many time-consuming experiments and the contribution and cooperation of close friends and skilled experts.
FOR EVERYONE WHO EATS BOILED EGGS
The total consumption of eggs is constantly increasing, including table eggs, of which the number of boiled eggs is increasing accordingly. The target group is primarily those who eat boiled eggs. Our innovation will also be a significant alternative for those who eat fried eggs, omelettes, poached eggs, and raw eggs, due to the device's ease of use, affordability, and environmental friendliness. The device works everywhere; in commercial kitchens, on nature trips, also in developing countries, refugee camps, and even on war fronts. The device will be widely marketed, contributing to the well-being of humanity. The device makes one everyday task simpler, easier and faster. The device has one market area. One percent of the world's population as a critical point is 80 million people. They will acquire the device within the next three years of its launch.
COMPETITIVE ADVANTAGES
The target group is large and the need already exists. It is just a matter of satisfying an existing need in a different way. The arguments are to replace the already familiar, tricky method with a new, easy-to-use, time-saving and environmentally friendly method. The market is the whole world without cultural and ideological differences. The market lacks similar competing devices. The device is simple, has few components, which is the basis for mass production.
IPR
Applications 14.9.2024 no. FI20240060 and 5.3.2025 FI20250017 protect the Ovunat device with priority for a year. During this time we will expand the application to approximately 160 countries for a PCT application and a trademark application together with Papula-Nevinpat Oy, www.papula-nevinpat.com
FINALLY
Successful global business creates the economic foundation for all social activities. Dreams and fantasies are different from goals realized through systematic action. However, without big dreams and clear thoughts, there is no reason to expect big results. A Spanish proverb sums this up well: “If you don’t build castles in the air, you won’t build any castles at all!”
Esko A. Koivusalo, company founder, chairman of the board and inventor